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  We've always believed that e-commerce strategy should not occur in a vacuum, distinct from other disciplines. And that providing the best e-commerce experience for you and for your customers relies on implementation, not strategy for strategy's sake. Our broad base of expertise enables us to provide strategic services and technology solutions that yield real business results. Whether providing a platform assessment or developing a direct-channel order management system, we know the important outcome is an effective, implementable solution - not a theoretical concept. Fry's cross-disciplinary perspective and holistic approach to strategic consulting considers all the critical elements: business, technology, human factors, the brand's characteristics, and user experience. Today, our strategic services span the entire retail value chain, enabling you to boost all your direct-to-consumer channels. |
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What Do We Offer? Through our Strategic Consulting Services (formerly Pinnacle Rock Associates), we provide knowledge and expertise in a variety of direct-channel business processes including market strategy, marketing effectiveness, merchandise and business planning, supply chain management, order management, and more. We help clients drive growth by building multi-channel business and technical competencies that begin with sound strategy, continue through effective web site design, development and hosting, and include fulfillment and customer service. Supplier Direct Fulfillment (SDF) is getting a lot of attention today because it can drive growth and profit. Find out how this important component in the middle of your infrastructure can generate above industry average returns.
Supplier-direct fulfillment Distribution and replenishment Third-party logistics selection and integration Strategy and Business Planning Marketing effectiveness
Business requirements definition Marketing, Design and Usability, Storefront Branding User interface design Campaign management Promotions and pricing Merchandising and Purchasing Product assortment and category management Merchandise forecasting Inventory management Order Management Multichannel retail Special order management Sales analysis Customer Service Call center optimization |
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In 2006, Kohl's engaged Fry's Strategic Consulting Services (formerly Pinnacle Rock Associates) to evaluate their e-commerce fulfillment program for direct ship, where product suppliers ship Web site orders directly to consumers. With goals to stabilize and scale the program infrastructure, accelerate expansion of the supplier network and expand of Kohl's product assortment to drive incremental revenue, Fry designed and implemented an enhanced Supplier Direct Fulfillment (SDF) network for Kohl’s. Fry's engagement with Kohl's began with providing strategy and business planning services outlining the growth potential for the SDF program and then focused on building the process infrastructure to manage a large-scale network. Fry helped Kohl's source and onboard new vendors, worked with them to establish merchandise plans, and operated the supplier network while training internal staff as part of a planned knowledge transfer to Kohl’s. Kohl's is strategically using their direct ship program to drive incremental revenue, attract new customers and expand fulfillment capacity. For example, jewelry and area rug categories involve an enormous number of SKUs and high costs to stock inventory, which made it difficult to offer assortments beyond their traditional store lines. Now, Kohls.com is offering much broader and higher priced assortments and multiple suppliers are shipping orders directly to customers in Kohl's branded packaging. The new SDF network reduces the amount of space and capital Kohl's must maintain in its own warehouse for inventory, enables Kohl's to offer online shoppers new merchandise in categories such as linens, baby gear, and luggage, and adds substantially to the SKUs in their existing product categories. In total, Fry helped Kohl's add more than 100 new vendors and expand the online product assortment by more than 11,000 SKUs to the direct ship network. "Fry's consulting services demonstrated the value of using supplier direct fulfillment to grow our e-commerce business. Their team of SDF experts was instrumental in stabilizing and growing our program, which has had a significant impact on our bottom line."
Mike Molitor – Senior VP of E-Commerce, Kohl's |
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