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		Ironically, the best corporate identity sites are not about the corporation - they're about the customer. They speak the customer's language - not boardroom jargon. And they listen. By designing corporate identity sites that speak to customer needs, Fry has strengthened brand loyalty and generated offline transactions for a number of top brands. Our corporate identity sites experience high rates of registration, repeat visits, and glowing feedback because they include features and content that customers truly need and use. Fry has worked with leading names like Ragú, Nestlé, and Fine Living Television to build successful corporate identity sites that are engaging, useful, informative, and fun. From downloading recipes to planning a vacation, these sites enable people to connect with what they need easily. And that's what customer relationships are all about.
		Client - Luggage Online When Luggage Online approached Fry in 2005, the online retailer of travel goods was looking for a redesigned Web site that would differentiate them from their competitors and increase conversion rates. Furthermore, Luggage Online was looking to develop a new corporate identity including a new logo, color palette, and branding elements. Luckily for them, Fry has expertise in all of the above areas. Before implementing its best practice e-commerce platform, OCP, Fry worked closely with the Luggage Online team to establish the creative direction for a complete site redesign, and a new brand identity as well. Based on a discovery process that elicits major brand attributes and characteristics, Fry created a new logo and tagline for Luggage Online to use in all of their marketing materials. The site redesign incorporates these new brand elements using bolder colors and a more confident layout. As a result of the new brand design and e-commerce platform, Luggage Online has been enjoying improved conversion rates and overall sales.