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		The Forrester WaveTM: Interactive Marketing Agencies - Web Design Capabilities, Q2 2007 (PDF)   Good design is not just about what you see; it's about what you don't see too. It should convey an overall "feel" without calling too much attention to itself. It should enable people to accomplish tasks without being cold or perfunctory. It should capture the brand without seeming like an advertisement. In short, good design is a balancing act. To that end, our designers and writers work with client brandkeepers to identify core brand characteristics; collaborate with information designers to better understand user needs; and assess business goals as part of the creative design process. They then produce creative treatments and copy that leverage the brand's strengths in order to meet audience needs and further business goals. The result? Attractive sites, yes. But more importantly, beautiful results.
		What Do We Offer? Brand Development Logo design, letterhead, print collateral, and brand guides -- We've helped emerging brands define themselves online and off. Online Brand Positioning Creative direction, messaging, and tone -- We've helped some of the world's top brands strengthen their position by determining how to convey their brand message online. Creative Design Page layout, imagery, color, font, and button/header treatments -- This is where form meets function. We do more than simply design; we design for an optimal user experience and results. Asset Production Image optimization, comp cutting, and html production -- We build what we design, then see it through to launch and beyond. Creative Training Photoshop, Flash, updates, and style guides -- Fry can help you ensure your staff has the tools they need to keep your site fresh.
		Client - Godiva In 2004, Fry celebrated the 10-year anniversary of its relationship with Godiva Chocolatier, its first client. Fry built Godiva's first online presence and has taken the site to the top of the online retailing industry for the last 12 years. Fry and Godiva work side by side to keep the site fresh and deliver the best online experience to its customers. In order to keep the brand current, Godiva updated its overall brand identity in the fall of 2004. The Web site was redesigned with a more dramatic, contemporary, and sophisticated look, featuring new photography providing rich product details. And while the look of the site is new, the popular features the site is well known for, including the gift selector service and personal account function, continue to serve Godiva's loyal customers.