Site Map | Privacy © Fry, Inc.
		User-Centered Design. The most successful sites are much more than a digital catalog or a virtual store. They're about meeting the needs and expectations of their audiences. After all, people visit Web sites for a reason. They seek information, look for solutions, and perform transactions. And most of all they crave efficiency.   Spiegel Redesign - Internet Retailer article (PDF)   At Fry, we have what it takes to design a site that meets the needs of your diverse audiences without diluting the brand or sacrificing overall business goals. We're here to make sure your audiences get what they need, by creating clear paths to and through information. Our information architects have developed world-class e-commerce, branding, education, and membership service sites that meet the needs of a wide array of audiences, improve information access, and increase transactions. Information design and usability testing are critical elements in creating a flexible and scaleable infrastructure that can grow and support a changing business environment. From large-scale content management systems to checkout flows and product merchandising, we've got you covered - front-end and back.
		What Do We Offer? Information Architecture and User Interface Design Our information architects apply user-centered design principles, industry best practices, and over twelve years of applied Web site design experience to create a site that meets your customers' needs. This includes: Benchmarking Business and User Requirements Gathering and Documentation Competitor Analysis Joint Application Design Workshops and Facilitation Business Goal Alignment Scenario-Based Design Content Inventory and Labeling Site Map Creation Navigational Infrastructure Use Case Development Content Management Interface Design Content Storyboards and Wireframes User Task Flows Functional Specification Documentation Mobile Device Interface Design Usability Testing and Analysis Following and establishing industry best practices enable us to design award-winning experiences, but we don't design in a vacuum. To validate design decisions and identify problem areas, Fry performs a wide-range of user testing, from expert evaluations performed by usability specialists to low-fidelity paper prototyping to formal usability testing with video cameras and detailed results reporting. Everyone has an opinion and a preferred design direction, but only real users can provide concrete evidence of what works best. Satisfied users translate into return visitors. Expert Evaluation Competitor Analysis Formal Usability Testing Guerrilla User Testing Paper Prototype Testing Card Sorting Environmental HCI Studies
		Client - Spiegel Spiegel reemerged in 2004 as part of the newly formed Spiegel Brands Inc. At that time, the company set out to completely redesign Spiegel.com to make it easier for shoppers to find products, increase conversion, and reduce abandonment rates. Fry was enlisted to perform the redesign for Spiegel, which included an overhaul of the site's information architecture. The new site offers one-click selection of complete outfits. So when a shopper adds an outfit to a shopping cart, she stays on the same product page, where she can also see alternate views and sizing charts. Among other improvements, Spiegel removed clutter from its home page, deleted redundant links and re-organized its categories to let shoppers navigate further into separate product groups. It also set more of its product images against a white background to better highlight them, and it redesigned its "Idea Resource" shopping guide with more useful links to product pages. The results of the redesign became immediately apparent, with a 19% decrease in homepage departures, a 14% increase in page views per session, and a 13% increase in average order value.