Fry, Inc. - Multi-Channel Integration


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		Multi-Channel Effectiveness (PDF)

We understand that your customers expect seamless and simple interactions no matter where or when they shop. They don't consider themselves to be "multi-channel"; they just want the products and services they need to be easy to obtain. Whether you're a retailer, manufacturer, or service provider, you know that delivering on that promise means new revenue opportunities for you. So you need to build proficiency at each phase of multi-channel effectiveness:

Channel Optimization - Each channel effectively contributes to the customer experience.

Channel Coordination - Content and experience are consistent in each channel.

Channel Integration - Customers are provided with effective cross-channel experiences.

Channel Synchronization - One comprehensive view of the customer is maintained and used effectively across all channels.

Customers are channel surfing...

...who will catch the wave?
Fry can help you realize the full potential of your marketing, sales and service channels.

What Do We Offer?

Strategic Consulting - Our cross-disciplinary perspective and holistic approach to strategic consulting considers all the critical elements: customer experience, analytics, business process and organization, technology, marketing, and brand identity.

Diagnostic Service - Bringing these perspectives together, we evaluate your company's strengths and opportunities within the four phases of multi-channel effectiveness and provide recommendations for a strategic set of initiatives you can implement at each phase.

Technology Planning - Based on a defined multi-channel strategy, we evaluate, select, and plan technology solutions that will best meet your business objectives and needs.

Implementation - From creative concept through development and integration to managed services and hosting, we deliver solutions that yield real business results. Our recent multi-channel experience includes:

Kiosks
Gift Registries
Marketplaces
Lead Generation and Management
Catalog Quick Order
Taxonomy and Search
Marketing and Media Planning

Customer Analytics - Fry provides in-depth analyses of your customers' experiences, identifying opportunities and enabling continuous improvement. By analyzing customer behavior across channels, we can help you improve their experience and benefit from the higher spending levels of cross-channel shoppers.