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		At Fry we take every opportunity to leverage the Web's valuable ability to preserve site visitors' footprints. This vast store of anonymous Web traffic data is often worth as much as any questionnaire survey, and is more insightful than conversion metrics alone, providing Web marketing and merchandising analysis. We use Web traffic data internally in all our services, for example: In Managed Services and Hosting, we use Web traffic data to predict server load and to troubleshoot. In Application Development, we use business simulation of visitor paths to determine optimum database architectures. In Information Architecture, we make sure navigation and content relationships reflect Web traffic behavior. In Creative Design, we use conversion metrics and traffic data to check for evidence of usability and appeal. In Merchandising, we examine Web traffic and the conversion metrics of individual products and product categories to provide product mix, position, and pricing recommendations. In Marketing, we use Web metrics to help guide campaigns as well as increase Web site visitors. At the same time, we influence the operations of these same services to get the best possible visitor data. We have rigorous standards for site development and hosting that facilitate data collection without interfering with design or performance. All this adds up to top quality sites and top-notch data.
		What Do We Offer? Reporting Fry provides superior Web traffic report services to our clients using cost-effective products that we know thoroughly. We modify reports to be a glove-fit for our clients' needs and features, even when the site changes. And every day, we make sure the reports are ready to use, 24/7. WebTrends Reporting Solutions Fry is a charter member of WebTrends' Insight Network (W.I.N.), a group of interactive agencies and Web analytics consulting firms worldwide that provide organizations with best practices and methodologies using WebTrends tools. We offer the WebTrends Reporting Series at competitive rates with the added benefit of Fry's experience with the implementation process. Reports are viewable on the Web and require no software licenses, nor dedicated hardware, so they’re affordable and easily maintained. The newest version of WebTrends, WebTrends8, provides a more complete view of Web results through an intuitive, interactive solution that is highly integrated with a user's work environment. Metrics include revenue and orders as well as traffic reports such as trending, path or clickstream analysis, effectiveness of ad campaigns, browse-to-buy ratios for individual products, checkout funnels (and other funnels), sales cycle metrics, and sources of visitors. Coremetrics Online Analytics Coremetrics is a leading provider of web analytics solutions. The company's flagship product is Coremetrics Online Analytics 2004, a hosted reporting and analysis solution that enables online marketers and e-Commerce managers to attract and convert high value visitors, optimize key site processes, improve product or service placement and pricing decisions, and increase customer lifetime value. The platform captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as a foundation for successful e-business initiatives. DoubleClick SiteAdvance DoubleClick develops the tools that advertisers, direct marketers and Web publishers use to execute and analyze marketing programs. SiteAdvance is a hosted Web site measurement and analysis solution that was designed specifically for online merchants. SiteAdvance provides users with information they need to answer questions that are critical to their business success. Users are able to understand the interaction between site traffic and transactions. They can combine multi-channel marketing data with site behavior results to bring all the necessary information together and produce the answers they need. Data Analysis For clients who want more advanced and exploratory analysis, our senior data analysts go beyond what's in reports - beyond the usual conversion metrics - to get maximum insight from data on a one-time or subscription basis. These analyses are customized to what's needed and what data are available, and they usually involve techniques and results not available from any packaged source. Most important, our analysts take the lead in these analyses, finding insights and making recommendations that use not only the numbers, but also our own extensive experience. Our past analysis clients have used these reports as the basis of full site redesigns, quick page changes, product pricing, and many other actions. In fact, actionable recommendations are the whole purpose of our deep analysis programs. Six analysis tracks are currently used, focusing on Transactions, Visitors, Site Stickiness, Site Navigation, Merchandising, and Site Marketing. Pricing is based on scope and difficulty.
		Client - Levenger Multi-channel retailer Levenger, known for their "tools for serious readers," successfully used data analytics to inform a recent site design and learned that small changes make a big difference. Fry provided log files for Levenger's Web analytics firm to evaluate, then worked with the Levenger team to interpret the results and make design recommendations. Like most retailers, Levenger's goals for their site were to improve conversion, reinforce brand awareness, and enhance usability in several ways. Specific goals were established for their product pages: eliminate browsing obstacles that slowed shoppers from adding to their carts, drive 'add to bag' conversion, and enhance content with copy changes, color swatches, and the use of Zoom views. Results - The percentage of overall page views versus product page views increased from an average of 4.5% to 21%. Product page views increased 175%; the use of the Zoom feature increased 400%. Active buyer conversion increased 18.3% and new buyer conversion went up 43.5%. Shoppers spent 55% more time on the homepage and single views of that page dropped from 15% to 10%. Having seen the positive results of just a few design changes, Fry worked with Levenger to make changes throughout the site so that the shopping bag, shipping and billing pages, even the login page would deliver a better shopping experience for Levenger customers.