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		The Direct Marketing Association (DMA) was established in 1917, and has since grown into the direct marketing industry's premiere organization. Over 4,100 companies are members whose professions include: catalogers, financial services and insurance companies, publishers, business-to-business marketers, newspapers, retailers, and packaged good companies. Such big names as AT&T, IBM, Time, Inc., Microsoft, and the New York Times are all on the DMA's roster. Like many of our clients and fellow DMA members, Fry believes the Internet represents a powerful direct marketing opportunity.         The National Retail Federation (NRF) is the world's largest retail trade association. Its members are composed of leading store and trade organization personnel, as well as some of the retail industry's key suppliers. The organization is dedicated to providing programs and services to advance the retail industry - an industry in which Fry is deeply involved, as made clearly evident by our client list.         Shop.org is the association for retailers online. It's where the best retail minds come together to garner the insight, knowledge and intelligence to make better decisions in the evolving world of the Internet and multi-channel retailing. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. The association's membership include interactive executives from store-based retailers, catalog-based retailers, Web-based retailers, and retail solution providers. A member of Shop.org, Fry participates with retailing online executives to help their organizations conduct business transactions, disseminate information and build customer relationships electronically.