Specializing in retail e-commerce, Joey leads Fry's eMarketing Consulting Services and Reporting & Analytics team. With over 13 years of experience in merchandising and e-commerce, Joey consults with clients on their strategic efforts with the goal of driving online marketing and increasing customer acquisition and retention. Since joining Fry in 2006, Joey has worked with clients to implement an established set of Fry "Best Practices" in the field of e-Marketing. In addition to the eMarketing services that Joey provides he also heads up Fry's reporting and analytics offerings. Engaging clients from the prospect stage through and beyond launch, the Fry analytics program offers clients an all-encompassing view into customer behaviors and lays out a strategy to capitalize on the findings.
Prior to joining Fry, Joey was the Director of Merchandising for OfficeMax where he led the online merchandising and marketing efforts of the officemax.com B2C web site. He also spent five years with American Greetings as a Senior Product Manager where his responsibilities included projects from the American Greetings North American Greeting Card Division as well as Plus Mark, the promotional gift wrap division of the company.
Joey holds a Bachelor's degree in political science from the University of Michigan.
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David Fry
Founder, President, and CEO |
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Craig Camalo
VP, CFO |
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Bob Chase
VP, Consulting Services |
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Bryon Colby
Managing Director, New York |
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Sue Crawford
Managing Director, Ann Arbor |
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Bridget Fahrland
Executive Creative Director |
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Janita Gaulzetti
Director of Marketing |
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Andrew Krasner
Director, Strategic Services |
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Joey Lechtner
Director of e-Marketing Services |
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Dan Nugent
Director, Managed Services |
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Rudy Pataro
CTO and VP, Sales |
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Peggy Pulliam
VP, Professional Services |
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Deb Waldman
Director of Human Resources |
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